Don’t underestimate the power of this small but mighty marketing tool. Even in the computer age, a succinct, professional printed business card is still critical. Consider it a diminutive brochure, especially if you opt for a tri-fold business card. Many planners opt for this business-card format because more information can be included than on a traditional business card, while the card remains small enough to be tucked inside a wallet or purse. Listing your business in a free business directory would benefit it alot.

Include the name of your business, contact information (email, phone, fax, and website address, for instance), your name, specialization, your logo, and some testimonials from past clients. Always check with clients before using their testimonials and ask for permission to use both their first and last names. Testimonials signed by John D. or Jane S. just don’t have the same impact as those signed with a full name.

Always carry business cards. You might stand behind someone in the grocery store, strike up a conversation, and discover that she is starting to plan a bar mitzvah. This is the perfect opportunity to pass along your business card. Ask vendors with whom you work (florists, caterers, and photographers, for instance), if you can leave a stack of business cards in their places of business.

You can buy blank business cards and print your own if you have a high quality printer. But business supply stores print business cards relatively inexpensively. Choose the best stock (paper) you can afford. Likewise, if you are able to print in more than one color, then do so. For many clients, this will be their first impression of you and your business. Make sure it has a professional impact!