Establish the link value of your new website: Since Google's algorithm is driven largely by the number and quality of links pointing to your website, a new website can take some time to rank for competitive search phrases. Once your website is live and out of the gate, consider conducting an intensive link-building campaign to build links to your website. The more links you get to your site, the better and quicker or rank for nonbranded searches.
Submit your XML sitemap file for crawling: Once your website is up and live, it's important to notify search engines about it. The first step is to submit your XML sitemap file to the search engines via the Google Search Console and Bing webmaster tools. Set up a free account for each, and you will see the feature that allows you to submit your sitemap for crawling.
Follow all the SEO best practices laid out earlier in the chapter: We have laid out all the current SEO Agency best practices for websites. Be sure to follow each of them and their principles to ensure your website is set up as well as it can be to rank in search results and capture traffic.
Set up tracking and reporting tools: There are two big analytics and data reporting tools that are critical to set up when you're building a new website: Google Analytics (or a similar tool) and Google Search Console. Both tools will provide you with important data about how your website is performing and how it's connecting with users and your audience. You will not know how successful your website is without these tools, and they should be set up immediately.
Conduct quality assurance: Unfortunately, even in this day and age, quality assurance testing is not always performed when websites are rolled live. It's extremely important that you conduct multiple levels of website testing throughout the development of your website. This includes testing in your development environment, in your staging environment, and immediately in your live environment when it goes live.
Monitor performance and consider doing periodic website updates: Once tracking and reporting vehicles are set up, it's important to pool reports at least every month about your website and how it's performing. If performance is not satisfactory, consider conducting an analysis to understand why that's the case. Sometimes technical, content, and SEO fixes can significantly improve performance.